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Product Metrics for Dummies

“When a measure becomes a target, it ceases to be a good measure.”

This is Goodhart's law.

If you have a product and want to start setting up some metrics that mean something this article for you.

Here's an easy and effective metrics system that you can adopt today:

  • Leading Metric

  • Lagging Metric

  • Health Metric

These three metrics should fit in a triangle, counterbalancing each other.

Once you build a product an effective way to keep improving it and working on the right thing is setting up metrics.

Most of the startup founders I know are really clueless about this.

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